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Midsummer blues

June 21, 2011

Budweiser is running a summer sales promotion in Ireland. You download an app and every time the temperature reaches 20 degrees C, you are entitled to a free pint. The company has obviously done its research – loads of positive  publicity, without the slightest risk of having to give away any beer. When was the last time an Irish summer saw 20 degrees? Today’s midsummer and I’m sitting in front of an electric fire watching the rain fall. Mowed the lawn a few days ago and had to wear gloves it was that freaking cold.

Nice try Budweiser, but you’re fooling nobody.

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